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Explains the characteristics of the Beetle in layman's terms. No new views are shown here |
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Instead of just one view, shift the viewpoint to show the Beetle in a different light. In this way, we allow the viewer to make a discovery. |
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When talking about cars, it's standard to show the car. However, hiding the car puts greater emphasis on the Beetle's special features. |
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"Cars run on roads"... by distancing ourselves from conventional thinking, and introducing a substance that is foreign to automobiles, i.e. water, we underline what makes the Beetle different. |
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By keeping it "clean," you only see the superficial. Be brave and dirty it, scribble all over itﾉ try being "not nice" to it. Only then can you peer into its true nature... |
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Broadens the amplitude of thinking by forcing the mind to imagine "what will happen if it is much 'bigger' than in real life? Or much 'smaller?'"
Here it was made really, really small.
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By combining it with a completely unexpected person, a different aspect surfaces. Adding people of exotic appearance works best. |
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Look at the object in its natural state... this is the normal way to see things. But, by giving the object an unbelievable makeover, it can make a deep impression on the viewer. |
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By minimizing the perception of the mass of the object, its other properties can be emphasized |
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Substituting what you're talking about with a completely different object can also be an effective method. |
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